Mindset Coaching & Mentoring


We help you achieve the results you want

Follow The Formula is an elite-level personal development coaching company specialising in practical mindset and manifestation for business owners. We empower entrepreneurs, business leaders and their teams to go from where they are to where they want to be by applying the formula to achieving success.


Seonad Cook

Seonad (Shona) is a coach, author, and award-winning sales professional with a proven track record of generating multi-million dollars in revenue and opening up new markets. With a master’s degree from the University of Cambridge and a background in education, Seonad has trained over 56,000 senior professionals worldwide and coached and mentored over 1,600 professional facilitators. As CEO and lead coach at Follow The Formula, trust Seonad’s coaching and business experience to help you transform your results and accelerate your business growth.

Seonad is the most dedicated and accomplished market and business development person I have worked with. She opened up new markets and developed multi-million dollar revenue streams through a combination of pure hard work, expertise in her sector and diligence in building and leveraging relationships at senior levels
Dylan Jones
Commercial Development Director, British Council

Success principles from Bob Proctor

Bob Proctor spent a lifetime and career dedicated to helping people get in touch with themselves and what they were truly capable of. A world-renowned speaker, teacher and expert on human potential and success, he touched the lives of millions through his coaching programmes, through the hit movie The Secret and his New York Times best-selling book, You Were Born Rich. As a strategic partner of the Proctor Gallagher Institute, we’re honoured to bring you Bob Proctor’s world-class coaching modules as part of our wider toolkits and mindset coaching.

The book

Cracking The Rich Code

Discover how to blast through your limiting beliefs around selling in Seonad’s chapter “The Mindset of Selling” in the international bestseller, Cracking The Rich Code Vol. 8. Reaching No.1 in 53 categories in 2022, including Business and Money and Personal Finance, the book features contributions from many of the world’s leading mindset and manifestation coaches.

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Mindset Hack To Skyrocket Your Sales